Based on the QS 2019 Global Skills Gap Report Problem Solving is the topmost important skill in employers’ eyes, followed by communication and teamwork. But, it ranks way low in the satisfaction score. It is Read more
What is Search Engine Optimization
What is Search Engine Optimization (a.k.a. SEO) ? Search Engine Optimization is the sum of all processes that focuses on putting your website (or a specific landing page) higher ranking on search engines such as Read more
Marketing Campaign for a Scooter Sharing Company in 2020
This marketing campaign presentation is the second part of our marketing analysis post here: Marketing Analysis for a Scooter Sharing Service in Milan, which we did for a project as a part of the Multi-Channel Read more
How to make money online, by playing video games?
I know making money online sounds spammy. Trust me, it’s not. It may not be as easy as it sounds, but if you love playing video games, you’ll love making money out of it too! Read more
Marketing Analysis for a Scooter Sharing Service in Milan part 1
In October 2019 a professor in Politecnico di Milano, as a part of Multi-Channel Customer Strategy, conveyed a survey among the master students. The survey was about shared mobility in general, and if they would Read more
Cyclips – Business & Digital Marketing Plan
Politecnico di Milano is an interesting school to study in. Sometimes I don’t quite get what is the purpose behind the way things are, but in the end, it teaches me a lot of things Read more
It’s not about the product, but the customer experience!
Today I heard a company promotion which was something like this: “We are not selling boats. We are selling time on the water.” Think about it, there is a company on earth which sells entertaining Read more
Google was the front page of the internet. Not anymore.
And I emphasize on was front page of the internet. You can be one of the biggest companies existed on earth, but you can’t stop change. I have been looking into Google and its parent Read more
Of course, you like your product! But, do your customers?
Of course, you like your product! But, do your customers? When companies or individuals ask me some business advice, the first thing I tell them is “Bring value to your customers! So they will come Read more
How did the teenager me meet the digital world, a decade ago?
We were sitting in front of our restaurant when my father showed me a couple of tourists in the street looking at their phones. He said to me “Look at them, they’re searching for us.” Read more