Politecnico di Milano is an interesting school to study in. Sometimes I don’t quite get what is the purpose behind the way things are, but in the end, it teaches me a lot of things before I realize how. It forces the students to learn it really really well. In this example, I will explain to you how I learned how to make a Business & Marketing Plan.
Last semester, I have taken a course called “High Tech Startups: Creating and Scaling Up”. Basically, during this course, we were expected to create a High Tech Startup from scratch and present it to a jury that consists of people from the academy and the industry. I said basically, but IT WAS NOT A BASIC THING.
For this startup project, we decided to address the big problem of bike thefts! I didn’t know bike thefts are so big problem all over the world until I started this project. Here is a statistic for you to understand the depth of the problem:
“More than 2 Million bikes stolen in North America each year ~= 1 bike every 30 seconds”
So, there is a problem, but what is our solution?
To solve this huge problem, we have come up with an innovative solution. Using the materials that are used in the airplane industry to create a strong, almost unbreakable strap, attaching it to the bike with a retractability mechanism that gives people the bike lock that everybody needs! Safe as a vault and flexible as a seatbelt!
So was born Cyclips! An innovative bike lock that is durable, flexible, and practical. Easily distinguishable from the others kinds of locks.
When you have a product this good and innovative, it is much easier to market it, which I was in charge of. I was mostly responsible for the business strategy and marketing aspect rather than the technical since we already have aerospace and mechanical engineers in our team.